How to engage users in co-creation | Marketing-Interactive
Tiago Pereira on X: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.
Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian
Co-creation strategy — Ideas.Lego.com Case Study | by Gloria Worlikar | Medium
The LEGO System Makes Co-Creation Painless for the LEGO Group" by Seth A. Peacock
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
Co-Creation | SICK
Ideas 10th anniversary - About Us - LEGO.com
Consumer Co-creation" in the Private Domain Ecology: How Super Users Rejuvenate Lego - iMedia
Online MBA Master Class: "Co Creation - The Lego Story" - YouTube
The Co-Creation Imperative. Experiencing with LEGO® Serious Play®
Why Your Company Should Embrace Co-Creation
LEGO® Life Magazine | LEGO® Life Magazine
Co-creation strategy — Ideas.Lego.com Case Study | by Gloria Worlikar | Medium
Potsdam Transfer | Co-Creation - Transfer - Potsdam Transfer - University of Potsdam
LEGO Co-creation | PPT
Co-creating the future with Lego bricks - Serious Play Pro