![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/max/698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J36RFA/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J36RFA.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J37D02/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J37D02.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![FIFA World Cup on Twitter: "𝒯𝒽𝑒 𝒫𝑒𝓁𝑒 𝑅𝓊𝓃𝒶𝓇𝑜𝓊𝓃𝒹 🇧🇷 50 years ago #OnThisDay, @Pele lit up the #WorldCup semi-finals with this moment of sheer magic 🪄 ℹ️👉 https://t.co/i1syuQBtXo #WorldCupAtHome | #Mexico70 | @ FIFA World Cup on Twitter: "𝒯𝒽𝑒 𝒫𝑒𝓁𝑒 𝑅𝓊𝓃𝒶𝓇𝑜𝓊𝓃𝒹 🇧🇷 50 years ago #OnThisDay, @Pele lit up the #WorldCup semi-finals with this moment of sheer magic 🪄 ℹ️👉 https://t.co/i1syuQBtXo #WorldCupAtHome | #Mexico70 | @](https://pbs.twimg.com/tweet_video_thumb/EatQUuvXYAIgmb3.jpg)
FIFA World Cup on Twitter: "𝒯𝒽𝑒 𝒫𝑒𝓁𝑒 𝑅𝓊𝓃𝒶𝓇𝑜𝓊𝓃𝒹 🇧🇷 50 years ago #OnThisDay, @Pele lit up the #WorldCup semi-finals with this moment of sheer magic 🪄 ℹ️👉 https://t.co/i1syuQBtXo #WorldCupAtHome | #Mexico70 | @
Barça Innovation Hub - Did you know Pele was paid $120K (approx equivalent to 800k nowadays) by Puma to tie his shoes during the 1970 FIFA World Cup? 😮👟 Creating one of
![Maher Safi su Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi su Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)